A new study, “The State of Christian Media,” found that 60% of Americans consume Christian media in some form, with young people leading this trend. The study, conducted earlier this year using a nationally representative sample of over 2,000 U.S. adults, was a joint effort between the Barna Group and National Religious Broadcasters.
“When we asked this survey, we asked them to answer how they use Christian media outside of their church,” Troy Miller, CEO and president of National Religious Broadcasters, told CBN News. “So that was key for us to not …taint this by their church activity.”
As reported by Faithwire, the study found that 60% of Americans use Christian media in some form, including television, radio, podcasts, news websites, social media, or YouTube.
“I expected it to …have a big number, but 60% of Americans …that was great, and it’s really exciting,” Miller said.
He also said that there’s a lesson that can be learned from Bible-based press and outlets.
“I think the big lesson for Christian outlets — Christian media — is that people are paying attention,” he said. “They’re really paying attention to what’s going on, and they’re looking for something.”
“And…
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