Woolworths said the latest price reduction would last at least until 2026.
Australian consumers could benefit from lower grocery prices as supermarket giant Woolworths launches a major discount program this week.
On May 12, Woolworths said it would lower the shelf prices of 400 products in store and online with an average price reduction of 10 percent.
The supermarket said a family spending $150 (US$96) a week could save around $15 when buying these products, which include cereal, yogurt, soft drinks, and daily necessities.
For example, the price of Woolworths Chicken Schnitzels 600 grams will fall from $10.50 to $9.00 (down 14 percent), while a 2 litre Coca-Cola bottle will drop from $4.20 to $3.70 (12 percent).
Not A Short-Term Promotion: Woolworths CEO
Woolworths Group CEO Amanda Bardwell said the latest price reduction was not a short-term promotion.
“It’s about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on,” she said in a statement.
“Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings.
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