Disney is having a terrible birthday. To celebrate the mega-corporation’s 100-year anniversary, you can buy special-edition beanies and commemorative dollhouses and tiny Disney-character statues at McDonald’s. But the fairy tale of Disney is nearing its end. Because Disney is on a hell of a losing streak. By nearly every metric, the company is failing. It’s like watching a gifted athlete pull his hamstring and, when he tries to keep running, you hope he survives the death-rush.
On a recent earnings call, Disney CEO Bob Iger admitted, “Quantity can be actually a negative when it comes to quality, and I think that’s exactly what happened: We lost some focus.”
He has admitted that Disney’s films have become too obsessed with social causes. As he told Aaron Ross Sorkin at the DealBook Summit: “Creators lost sight of what their No. 1 objective needed to be. We have to entertain first. It’s not about messages.”
The latest example is “Wish,” a movie that was supposed to serve as an homage to 100 years of Disney magic but that instead reveals the spectacle of activism: a hacky, uninspiring work of political snobbery too neutered to offer us nobodies anything more…
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