Americans have arrived in force in France once more. No young U.S. Army Rangers had to scale the cliff at Pointe du Hoc, no Sherman tanks rumbled through the streets of Paris, and no bombers darkened the skies above.
Nevertheless, a crowd of 500 Parisians gathered to meet — and fall in love with — this new invader.
Krispy Kreme has come to France.
Reporting from Paris, the NYT’s Liz Alderman bore witness to the amazing sight of “the grand opening of the chain in France, and patrons — dozens of whom had camped out overnight — watched through a giant window as a conveyor belt ferried fried dough toward a waterfall of sugary frosting.”
The younger generation of Parisians can’t get enough of American fast food, and chains like Popeye’s and Krispy Kreme are showing up where only massive multinationals like McDonalds and Burger King had dared tread before.
Even the advertising is cheeky.
Lol, I just want to note that their ad campaign is “the best croissant from Paris” pic.twitter.com/foESa8QwYu
— U.S. SpaceLawyer in France (@USSpaceLawyer) December 7, 2023
A generation ago, thems woulda been fightin’ words. Today, a young office worker told Alderman, “I’ll be late [to work] but…
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