Young singles are no longer doggedly pursuing their “happily ever after”, new data has revealed.
According to Tinder’s annual Year in Swipe – which shares “the State of the Date in 2023” – singles are less concerned about where their relationships are headed, and more interested in creating opportunities to have new memorable experiences.
“This year in particular marked a major shift where the journey is more important than the outcome,” Tinder chief marketing officer Melissa Hobley said.
“This new generation of daters is showing us what it means to date for the possibilities, freeing themselves from traditional expectations, allowing them to write their own, worthwhile stories.”
Gen Z, Tinder Australia spokesperson Kirsty Dunn agreed, “continue to usher a renaissance in dating, and this generation is certainly straying away from labels and the more traditional expectations”.
“Sixty-nine per cent of young singles agree that dating standards need refreshing to fit a more modern and diverse society,” she told news.com.au.
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