© Reuters. FILE PHOTO: Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of X, formerly known as Twitter, attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June
By Ross Kerber
(Reuters) -Elon Musk is keen to achieve what no business leader has done before, from mass-producing electric cars to developing reusable space rockets. Now he is blazing another trail most chief executives have avoided: the profane insult.
The Tesla (NASDAQ:) CEO told advertisers who have fled his social media platform X over antisemitic content to “Go fuck yourself!” in an interview on Wednesday.
Several business communications analysts said they couldn’t remember a similar case of an executive publicly cursing at their customers. The job of a CEO is to do deals, not burn bridges, they said.
“It’s openly attacking your customer. That’s more the offense than the language itself,” said Andy Challenger, senior vice president of outplacement and executive coaching firm Challenger Gray & Christmas.
Musk, Tesla and X did not respond to requests for comment.
Cases of business leaders using crude…
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