© Reuters
Investing.com — Amazon’s extended Black Friday and Cyber Monday holiday promotional drive this year was its largest ever, the e-commerce giant announced on Tuesday, as the company rolled out deeper discounts to entice price-conscious consumers.
On a global basis, customers ordered more than a billion items on Amazon (NASDAQ:) during the sales event, which lasted from Nov. 17 through Nov. 27.
The company noted that demand was particularly high for products like skin treatments, video doorbells, carpet cleaners, and recent movie titles such as “Barbie” and “Mission: Impossible — Dead Reckoning Part One” on its Prime Video service. It was also boosted by the National Football League’s inaugural Black Friday game between the New York Jets and Miami Dolphins, which was streamed on Prime Video.
In a statement, Amazon said that shoppers saved almost 70% more on its platform compared to the same 11-day period last year, although it did not state how much was spent in total on the website during that time.
The announcement comes as media reports suggest that spending by U.S. consumers is expected to have surged to a record high of over $12 billion on Cyber Monday,…
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