The City of Toronto has unveiled 22 “Taylor Swift Way” road signs in anticipation of the pop star’s six Eras Tour shows at Rogers Centre this month.
The signs, created by the city in partnership with Rogers, were placed along a path connecting Nathan Phillips Square and Rogers Centre. They will remain in place throughout November, and then be donated to the Daily Bread Food Bank to raise funds through auctions, said the city in a Nov. 4 press release.
Rogers will match funds raised up to $113,000, an allusion to Swift’s lucky number, 13, the city said.
“It’s our honour to welcome Taylor Swift to Toronto for nearly a fortnight of music and magic,” said Toronto Mayor Olivia Chow. “We hope fans are enchanted by their walk down ‘Taylor Swift Way’ and will generously support the auction of these signs–each a keepsake for evermore that will help a great cause.”
The idea of the temporary street signs was proposed by councillor and deputy mayor Jennifer McKelvie, and approved by Toronto city council in July. The motion received 21 votes in favour and one against.
Seven signs are now available for online auction, including the “1 Taylor Swift Way” sign–placed…
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