Elon Musk’s X/Twitter has filed a lawsuit against Media Matters over its efforts to link ad placements on the platform to neo-Nazi content, a strategy the far-left nonprofit has used in the past to trigger ad boycotts against conservative media companies.
In a case filed in the U.S. District Court for the Northern District of Texas, X/Twitter accuses Media Matters of distorting the likelihood of ads appearing next to alleged hate speech on the platform.
“Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience on the platform,” says X in its complaint.
“Media Matters designed both these images and its resulting media strategy to drive advertisers from the platform and destroy X Corp.”
In a post on X/Twitter, CEO Linda Yaccarino said that “not a single authentic user” saw ads from IBM, Comcast, or Oracle next to the content identified by Media Matters, and only two…
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