Anheuser-Busch InBev announced that Benoit Garbe, the company’s US Chief Marketing Officer, will be resigning at the end of the year. The announcement comes amid a challenging phase for one of its flagship brands, Bud Light, which has witnessed a consistent decline in its market hold.
Garbe has been in this role for just over two years. Following his departure, Kyle Norrington, the company’s U.S. Chief Commercial Officer, is set to take over as the head of the marketing department.
Throughout the year, Anheuser-Busch has experienced a significant drop in sales in the United States. The company reported a more than 13.5% decline in its third-quarter revenue in the U.S. The downturn in sales and market performance can be attributed in part to their marketing crisis involving Dylan Mulvaney that occurred earlier in the year, which has continued to impact the company.
“Today we announced key changes to our U.S. leadership team that reduce layers within our organization and better enable our top commercial leaders to drive our business and legacy forward,” said AB InBev U.S. CEO Brendan Whitworth in a statement.
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